Privacy policy

Last Updated: August 5, 2026

This Privacy Policy describes how SimplicityX (“SimplicityX,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from SimplicityX.store (the “Site”), or otherwise communicate with us regarding the Site (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, subscriber, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide our Services, we collect personal information about you from a variety of sources as described below.

The information we collect and use depends on how you interact with SimplicityX.

We may use information we collect about you to communicate with you, provide and improve our Services, process purchases, fulfill orders, conduct marketing, comply with applicable legal obligations, enforce our Terms of Service, prevent fraud, and protect SimplicityX, our customers, and others.

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depend on how you interact with our Site and Services.

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be associated with you.

INFORMATION WE COLLECT DIRECTLY FROM YOU

Information you directly submit to us may include:

  • Contact information, including your name, address, phone number, and email address

  • Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number, and products purchased

  • Account information, where applicable, including login credentials and information used for account security

  • Marketing preferences, including whether you have chosen to receive email or SMS marketing communications

  • Customer support information, including information you provide when contacting us regarding an order, product, return, event, or other question

  • Any other information you voluntarily provide through our Site or Services

Certain features may require you to provide specific information. You may choose not to provide this information, but doing so may prevent you from using certain features of the Site or Services.

INFORMATION WE COLLECT ABOUT YOUR USAGE

We may automatically collect certain information about your interaction with our Services (“Usage Data”).

We may use cookies, pixels, web beacons, and similar technologies to collect this information.

Usage Data may include:

  • Device information

  • Browser information

  • IP address

  • Network information

  • Pages or products viewed

  • Shopping activity

  • Products added to your cart

  • Checkout activity

  • Purchase activity

  • Interactions with emails or advertisements

  • Other interactions with the Site

EMAIL AND SMS MARKETING

SimplicityX uses Klaviyo and related service providers to manage certain email and SMS communications.

If you voluntarily subscribe to email or SMS marketing, we may use the information you provide to send you communications regarding:

  • Product releases

  • Restocks

  • Promotions and discounts

  • SimplicityX events

  • Brand updates

  • Order-related communications

  • Cart and checkout reminders

  • Other marketing or informational communications

Consent to receive marketing text messages is not a condition of purchasing from SimplicityX.

Message frequency may vary. Message and data rates may apply.

You may opt out of marketing text messages at any time by replying STOP to an applicable message. You may opt out of marketing emails by using the unsubscribe link included in those emails.

SMS PRIVACY AND ABANDONED CART REMINDERS

We value your privacy and the information you consent to share in connection with our SMS marketing program.

If you provide the appropriate SMS consent, we may use your information to send:

  • Marketing and promotional text messages

  • Product launch and restock notifications

  • Order-related or transactional text messages

  • Abandoned cart or abandoned checkout reminders

  • Other communications you have agreed to receive

Our website uses cookies and similar technologies to keep track of items placed into your shopping cart and activity associated with your checkout.

If you begin a checkout or place items in your cart without completing a purchase, and you have provided the appropriate consent to receive SMS marketing, this information may be used to determine when to send you an abandoned cart or checkout reminder by text message.

We do not share SMS opt-in data or SMS consent with third parties for their own marketing purposes.

We may share information related to your SMS participation with service providers that help us operate the messaging program, including Klaviyo, telecommunications providers, messaging platforms, and other vendors necessary to deliver and manage text messages.

INFORMATION WE OBTAIN FROM THIRD PARTIES

We may obtain information about you from third parties, including vendors and service providers that collect or process information on our behalf.

These may include:

Shopify

Our online store is powered by Shopify.

Shopify provides the infrastructure that allows us to operate our online store and may process information related to your browsing activity, purchases, checkout, payments, shipping, fraud prevention, and other interactions with our store.

Shop Pay

If you choose to use Shop Pay, Shopify may process information necessary to provide accelerated checkout and related features.

Information processed through Shop Pay may include contact information, billing and shipping information, payment information, transaction information, and information regarding your interactions with Shopify services.

Payment Processors

Our payment providers may collect payment information, such as credit or debit card information, billing information, and transaction details, in order to process payments for products you purchase.

SimplicityX generally does not directly store complete payment card information processed through these providers.

Klaviyo

We use Klaviyo to manage email marketing, SMS marketing, customer communications, analytics, marketing automation, abandoned cart and checkout reminders, and related services.

Klaviyo may process information such as your name, email address, phone number, marketing consent status, purchase history, shopping activity, cart and checkout activity, and interactions with our communications.

Other Service Providers

We may also receive or process information through companies that assist with:

  • Shipping and fulfillment

  • Website hosting

  • Analytics

  • Customer service

  • Advertising

  • Fraud prevention

  • Payment processing

  • Email and SMS communications

  • Social media and marketing

When you visit our Site, open or click emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using technologies such as pixels, cookies, web beacons, software development kits, and similar technologies.

Any information we obtain from third parties will be handled in accordance with this Privacy Policy.

HOW WE USE YOUR PERSONAL INFORMATION

PROVIDING PRODUCTS AND SERVICES

We use your personal information to provide our Services, including to:

  • Process payments

  • Fulfill orders

  • Arrange shipping and delivery

  • Provide order notifications

  • Process returns or exchanges

  • Provide customer support

  • Maintain customer accounts where applicable

  • Detect and prevent fraudulent transactions

  • Provide other features related to your purchase or account

We may also allow Shopify to connect your interaction with SimplicityX to Shopify services you choose to use, including Shop and Shop Pay.

MARKETING AND ADVERTISING

We may use your personal information for marketing and promotional purposes, including to:

  • Send promotional emails

  • Send promotional SMS messages where you have consented

  • Send product launch and restock announcements

  • Send abandoned cart or checkout reminders where you have provided appropriate consent

  • Advertise SimplicityX products on third-party websites and platforms

  • Measure advertising performance

  • Personalize marketing communications

Where required by applicable law, we will obtain appropriate consent before sending marketing communications or using personal information for certain advertising purposes.

COOKIES

Like many websites, we use cookies and similar technologies on our Site.

Cookies may be used to:

  • Operate our website

  • Remember your preferences

  • Maintain your shopping cart

  • Identify abandoned carts or checkouts

  • Understand website usage

  • Analyze performance

  • Improve our Services

  • Prevent fraud

  • Personalize content

  • Support marketing and advertising

  • Measure advertising performance

Shopify also uses cookies in connection with its services.

Most browsers automatically accept cookies by default. You may be able to configure your browser to remove, reject, or limit cookies.

Blocking cookies may affect certain Site functions, including shopping cart, checkout, account, personalization, or other features.

Where required, we may provide additional cookie or privacy controls through the Site.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our Services.

This may include:

  • Shopify

  • Shop Pay

  • Payment processors

  • Klaviyo

  • Shipping and fulfillment providers

  • Analytics providers

  • Advertising and marketing providers

  • Customer service providers

  • Website and technology providers

  • Fraud prevention and security providers

  • Professional advisers

  • Government authorities where legally required

We may also disclose personal information when you direct us to do so, consent to the disclosure, or use a feature that requires information to be provided to another service.

We may disclose information in connection with a business transaction such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.

We may also disclose information where necessary to comply with applicable law, respond to lawful requests, enforce our agreements, or protect SimplicityX, our customers, or others.

SMS INFORMATION

SMS opt-in data and consent will not be shared with third parties for their own marketing purposes.

Information may be provided to messaging partners and service providers only as reasonably necessary to operate, support, and deliver our SMS program.

THIRD-PARTY WEBSITES AND LINKS

Our Site may contain links to websites, social media platforms, or other services operated by third parties.

If you follow a link to a third-party website, you should review that third party’s privacy policy and terms.

SimplicityX is not responsible for the privacy, security, accuracy, or practices of third-party websites or services.

CHILDREN’S DATA

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us to request that the information be deleted where applicable.

SECURITY AND RETENTION OF YOUR INFORMATION

No security method or electronic transmission can be guaranteed to be completely secure.

We use reasonable safeguards intended to protect the information we process, but we cannot guarantee absolute security.

How long we retain personal information depends on factors such as whether we need the information to:

  • Fulfill orders

  • Maintain customer records

  • Provide Services

  • Maintain an account

  • Comply with legal or tax requirements

  • Resolve disputes

  • Prevent fraud

  • Enforce contracts or policies

When personal information is no longer reasonably necessary, we may delete or anonymize it in accordance with applicable law and our business practices.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Request access to certain personal information

  • Request deletion of certain personal information

  • Request correction of inaccurate personal information

  • Request a copy of certain personal information

  • Withdraw consent where processing is based on consent

  • Opt out of certain marketing communications

These rights vary depending on applicable law.

You may unsubscribe from promotional emails using the unsubscribe link included in the email.

You may unsubscribe from applicable SMS marketing communications by replying STOP.

Even if you opt out of promotional communications, we may continue sending non-promotional communications necessary to provide our Services, including communications concerning orders, transactions, account activity, customer service, security, or legal matters.

To exercise an applicable privacy right, contact us using the information listed below.

We may need to verify your identity before completing certain privacy requests.

INTERNATIONAL USERS

Your personal information may be transferred, stored, or processed outside the state, province, or country in which you live.

Our service providers, including Shopify, Klaviyo, payment processors, and other providers, may process information in multiple countries.

Where required by applicable privacy law, appropriate safeguards or legally recognized transfer mechanisms may be used for international transfers of personal information.

COMPLAINTS

If you have concerns or complaints regarding how we handle your personal information, please contact us using the information below.

Depending on where you live, you may also have the right to contact your applicable privacy or data protection authority.

CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us at:

SimplicityX
 Website: SimplicityX.store
 Email: smplxteam@simplicityx.com

For purposes of applicable data protection laws, where required, SimplicityX is the controller of personal information collected through our Services.